Customization
We transform your vision into a perfectly branded reality, handling every detail with expert care
Customization
Focus on the Impact of Personalization
Elevate your brand with custom gifts crafted for a lasting and memorable impression
Step 1
Discovery and strategy
The process begins with a detailed consultation to understand the client's needs and goals.
Define objectives: Determine the purpose of the gift. Is it for employee recognition, client appreciation, holiday events, or a sales campaign?
Identify the audience: Define who will be receiving the gifts. This influences the gift's perceived value and the level of personalization. Audience segments can include employees, high-value clients, sales prospects, or partners.
Set the budget: Establish a clear budget per recipient and for the overall campaign to guide gift selection and customization options.
Client's
Needs & Goals
Step 2
Curation and selection
Based on the defined strategy, the gift company will propose and help the client select the items for the gift.
Source gifts: Choose high-quality products that are useful, relevant, and align with the client's brand and the recipient's interests. Examples include luxury goods, tech gadgets, or gourmet hampers.
Bundle and build: For complex gifts, such as branded boxes or curated hampers, select the complementary items that create a cohesive and impressive package
Curation
of Products
Step 3
Design and proofing
This is the stage where the creative customization comes to life.
Create design brief: The client provides brand assets, such as vector logos, color palettes, and fonts, to ensure brand consistency.
Develop proofs: The gifting partner creates digital mock-ups showing the logo placement, messaging, and overall aesthetic. A physical sample may also be created for larger or more complex orders to ensure quality and accurate color matching.
Obtain client approval: The client reviews and approves the proofs. This is a critical checkpoint to avoid costly mistakes and confirm every detail is accurate before mass production.
Design
& Proofing
Step 4
Personalization and Customization
This step involves the actual application of branding and personalization techniques to the gifts and packaging.
Customization techniques: Depending on the gift item, techniques may include:
- Engraving: For a premium finish on wood, metal, or glass.
- Embossing/Debossing: To create a sophisticated textured effect on leather or high-end packaging.
- Screen or UV printing: For adding logos and designs to apparel, boxes, or tech items.
- Embroidery: For a luxurious, durable look on fabric items.
Personalized messaging: For scale, personalized notes or names are typically incorporated into the gift using a pre-approved template and a list of recipient data.
Packaging and assembly
Presentation is key to the unboxing experience and creating a lasting impression:
- Custom packaging: Design and produce custom-branded gift boxes, sleeves, or labels that reflect the brand's identity.
- Assembly: The gifts are carefully assembled, often including tissue paper, custom ribbons, and personalized cards.
Packaging
Assembly